SEATTLE, Washington – Passengers on Alaska Airlines and Horizon Air can now receive up-to-the-minute flight information via e-mail or text message for their entire flight itinerary including segments on other airlines. The new Trip Alert System is the first airline notification solution to be powered by the FlightStats(TM) Itinerary Monitoring platform and lets customers set up a single profile once for all future travel.

Customers who have booked a trip at or with an Alaska Airlines/Horizon Air reservations call center or ticket counter since June 25, 2008, receive an e-mail inviting them to create a profile. The profile specifies the traveler’s preferences for receiving e-mail alerts to a desktop PC, PDA or mobile phone.

Once a customer registers, the system automatically monitors all future trips and sends scheduled pre-trip updates, as well as real-time alerts regarding delays, gate changes and cancellations. The system also sends useful connection messages advising the customer of the status and gate of arriving and departing flights so they know their actual connection time.

“Thanks to FlightStats’ sophisticated solution, we are now able to put proactive and relevant flight-status information directly into our customers’ hands as they get close to departure,” said Steve Jarvis, Alaska Airlines’ vice president of marketing, sales and customer experience. “By providing detailed information on a passenger’s entire trip – even when one of their segments is on a different airline – we’re enhancing customer convenience and the overall travel experience.”

The first phase of Alaska Airlines’ Trip Alerts System is available now for direct bookings. It currently excludes bookings through travel agencies and other airlines, as well as direct bookings on Alaska Airlines Vacations, EasyBiz and group travel. Alaska Airlines is planning future enhancements to provide this greater functionality for customers.

“With their new messaging solution, Alaska continues to expand customer service features that make travel easier,” said Conducive Technology CEO Jeff Kennedy. “Alaska has always done a great job with customer service, but now with the industry’s best mobile-alerts solution, Alaska Airlines just keeps getting better.”