How tourism enriches
(eTN) - The 20th UNWTO General Assembly held over August 24-29 was a milestone event for the global tourism body and its 120+ delegations of attending member states.
(eTN) – The 20th UNWTO General Assembly held over August 24-29 was a milestone event for the global tourism body and its 120+ delegations of attending member states. Taking place in a co-hosting model with Zimbabwe and Zambia sharing the stage as neighboring countries brought together by Victoria Falls, and now the UN World Tourism Organization (UNWTO), the General Assembly marked a historic occasion, being the strongest attended General Assembly in the history of the UNWTO, the event also confirmed the 2nd term of Secretary General leadership by Dr. Taleb Rifai.
During his first four-year term, and sure to be a continuing theme in his second, the UNWTO has seen significant reform in how it works for its members, and as a global voice for tourism. In addition to creating close working relationships with other leading travel and tourism entities trying to break through barriers for more free, fair, and positively impactful tourism activity, including the World Travel & Tourism Council (WTTC), Pacific Asia Travel Association (PATA), International Civil Aviation Organization (ICAO), World Economic Forum (WEF), International Air Transport Association (IATA), and others, Dr. Rifai has also ensured that central to the UNWTO’s efforts is to focus on the effect that the travel sector has on the economies and lives of the people living in the destination.
As an ongoing reminder, at this year’s UNWTO General Assembly, the UNWTO released a new publication, “Tourism Stories.” Covering stories of 14 people who work in the tourism industry around the world, the book showcases the lives of people working in the industry telling how tourism has provided jobs and future hope for them, their family, and their community.
The book is authored by Anita Mendiratta, head of strategic consulting firm, Cachet Consulting, and author of the book, “Come Closer: How Tourism is Shaping the Future of Nations” – strategic resource to the UNWTO and World Bank. Anita is also lead consultant of the CNN TASK Group, which partners with eTurboNews.
As stated in the book’s foreword by Dr. Rifai:
“These are the people who bring such meaning to our efforts to grow the tourism sector. These are the lives who depend on our fulfilling our promise to ensure that economic growth and development through tourism is people-centered and genuinely sustainable in the way that it impacts their daily lives. This book, “Tourism Stories,” written by the Anita Mendiratta, one of the best advocates of the values of our sector, is the first in a series of books that sets out to capture and showcase how tourism can change people’s lives and how people can change their future and that of their communities.”