Rethinking Asia’s position in ensuring global food security
KUALA LUMPUR, Malaysia - With the real value of global food demand expected to rise by around 35 percent by 2025, and with most of it coming from Asia, the food and beverage industry's role is to ensu
KUALA LUMPUR, Malaysia – With the real value of global food demand expected to rise by around 35 percent by 2025, and with most of it coming from Asia, the food and beverage industry’s role is to ensure sufficient food is produced to meet the increasing demand. Krishna Mohan Suri, Head of Research, Development and Quality – Asia Gum & Candy, Mondelez International, who will be speaking at Fi Asia — MEGAtrends 2013, notes that, “The longer term trend has been that growth exceeds the GDP of the region by a few hundred basis points. The underlying fundamentals that are driving this continue to exist – great demographics, rising middle class, white spaces and natural resources to drive growth. Of course, within the industry sub-segments there could be variations and occasional hiccups.” Another speaker, Joanna Wong, General Manager of Brand Management and Corporate Communications of Eu Yan Sang, also adds that, “Challenges faced in this industry have always been the availability of labour. Another big is about authentic and safety food supply and rising costs of food.”
Megatrends in macroeconomics, consumption behaviour, regulation and technology are critical and developing at greater pace.
Fi Asia — MEGAtrends 2013 conference will address the key drivers and impacts of macroeconomics, food security, regulation, sustainability, consumer insights, innovation and technology on this fast fast-changing industry. Leading manufacturers such as Nestle, Mondelez International, Unilever, Kellogg Company, Mead Johnson Nutrition and GlaxoSmithKline will be present at this event. One of the speakers, Pablo Perversi, Vice President — Foods SEAA, Unilever, commented, “Authenticity will be a key differentiator for the foods industry in Asia. As consumers become more educated in nutrition, ingredients and content of products, they will demand more transparency from companies on what goes inside the packs. Hence, brands will have to provide this transparency and authenticity of ingredients.”