New Zealand goes after Taiwanese tourists

AUCKLAND, New Zealand - Auckland Airport and Tourism New Zealand have announced plans to ramp up marketing and promotional activity in Taiwan following China Airlines’ decision to boost capacity on

New Zealand goes after Taiwanese tourists

AUCKLAND, New Zealand – Auckland Airport and Tourism New Zealand have announced plans to ramp up marketing and promotional activity in Taiwan following China Airlines’ decision to boost capacity on its Taipei-Brisbane-Auckland route.

The airline will to provide an additional +30% capacity on the route during the New Zealand summer, operating a 747-400 from 28 November 2013 to 28 February 2014, covering the busy Chinese New Year period. Given Taiwanese visitors’ traditionally high shopping spending, that spells good news for travel retailers.

Auckland Airport and Tourism New Zealand welcomed the decision and said it would increase its investment in marketing and promotion with industry partners in Taiwan. Joint programmes worth over NZ$1 million (US$0.8 million) will be established in collaboration with the airline and industry partners to grow the Taiwanese market.

The two have already been working jointly to promote and develop the Taiwan market and air service connections in the region, with arrivals growing +15% in the year ended June 2013 and +38% during June itself.

Auckland Airport General Manager Aeronautical Commercial Glenn Wedlock said: “At over NZ$3,800 (US$3,025) expenditure per visitor, Taiwan is our second highest value market per visitor and is incredibly important to developing New Zealand tourism value. Our Ambition 2020 target was to grow the market by +3% to +3.5%on average towards a target of 24,000 visitors by 2020.

“With the success we have had to date in this market, we may get close to that target this year, which will deliver an extra NZ$15 million (US$11.9 million) to NZ$20 million (US$15.9 million) to the New Zealand tourism economy.

“The additional capacity and promotion is not only fantastic news for the tourism industry but also provides exporters with much needed additional airfreight capacity to Asia over the critical summer season. Equally, with great airfares and full service products at convenient travel times, it is fantastic news for New Zealand travelers to Asia.”

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