HTA awards US$620,000 to 25 organizations that honor and perpetuate Hawaiian culture


HONOLULU, HI — The Hawaii Tourism Authority (HTA), the state agency for tourism, has announced the selection of 25 organizations that will receive funding through its Kūkulu Ola – Living Hawaiian Culture Program.

“Hawaiian culture is what differentiates Hawaii from other destinations around the world,” said Lloyd Unebasami, HTA interim president and chief executive officer. “Even with our current budget constraints, the HTA understands the importance of continuing to support programs that honor and perpetuate Hawaiian Culture for our visitors and residents.”

The programs were chosen by the HTA and its Hawaiian Cultural Program Advisory Council (HCPAC), on criteria designed to address the goal and objectives identified in the Hawaii Tourism Strategic Plan: 2005-2015 (TSP) for the Hawaiian Culture initiative. The objectives include: strengthening the relationship between the visitor industry and the Hawaiian community; nurturing the Hawaiian culture by creating visitor experiences, activities and marketing programs that are respectful and accurate; and supporting Hawaiian programs and cultural practitioners, craftsmen, musicians, and other artists that preserve and perpetuate the Hawaiian culture.

Free statewide workshops were conducted last year by the Council for Native Hawaiian Advancement (CNHA) to provide potential applicants with technical assistance and training that explained the objectives of the Kūkulu Ola – HTA Living Hawaiian Culture Program, including the application and award process.

The Hawaii Tourism Authority (HTA), the state’s tourism agency, was created in 1998 to ensure a successful visitor industry well into the future. Its mission is to strategically manage Hawaii tourism in a sustainable manner consistent with their economic goals, cultural values, preservation of natural resources, community desires, and visitor industry needs. For more information on the HTA, please visit .