BERLIN – Holiday plans and travel trends are increasingly mirroring the social divisions between rich and poor. According to ITB Berlin – the travel industry’s leading trade show – the fallout from the global economic and financial crisis will tend to favor the growth of niche markets, in particular segments such as luxury travel, once again in 2009. At the same time, bargain hunting and last-minute travel will be dominant. “Whether we like it or not, the idea of saving money at all costs is back with us again,” said Dr. Martin Buck, director of the Competence Center Travel & Logistics at Messe Berlin.
According to the ITB World Travel Trends Report, commissioned from consultants IPK International by ITB Berlin, as far as travel trends are concerned, 2009 is a very difficult year to forecast. The effects of the global economic and financial crisis, coupled with uneasiness over prices for raw materials and significant currency fluctuations, mean that no reliable forecasts can currently be made. These are the findings of the ITB World Travel Trends Report. The report is based on the assessments of around 60 tourism experts from 30 countries, meeting at the World Travel Monitor Forum in Pisa in November 2008, as well as on-core data supplied by the World Travel Monitor®, recognized as the largest ongoing survey on global travel trends in some 60 source countries.
According to ITB Berlin, the findings of the Pisa Forum indicate that short trips within Europe will become increasingly popular next year. “Higher costs and a new kind of insecurity affecting consumers will undoubtedly impact negatively on long-haul travel in 2009,” said Dr. Martin Buck. City-tour vacations will not be enough to counter this trend. He noted that the boom in trips to major European cities, which low-cost airlines had significantly accelerated in recent years, would tail off. According to the Trends Report, the growth experienced by low-cost airlines has already come to an end in 2008.
Assessments by ITB Berlin indicate that, against the backdrop of the economic and financial crisis, business travel, in particular, together with travel to meetings, conferences, and incentive trips will suffer. According to Dr. Martin Buck, “Worldwide, international companies have begun to drastically cut their spending on business travel, meetings, and incentives. The travel industry is already experiencing the effects of these measures.” He noted that by contrast, the economic downturn would affect consumer travel at a later date.
The ITB World Trends Report is available for download at www.itb-berlin.com under Media Centre/Publications.
The ITB Berlin Convention
The ITB Berlin 2009 will be taking place from Wednesday, March 11 to Sunday, March 15 and will be open to trade visitors from Wednesday to Friday. Parallel with the trade fair, the ITB Berlin Convention will be taking place from Wednesday, March 11 to Saturday, March 14, 2009. The ITB Berlin Convention is the world’s largest travel industry convention. Last year some 100 events attracted more than 11,000 participants. For full program details click on www.itb-convention.com .
Fachhochschule Worms and the US-based market research company PhoCusWright, Inc. are partners of the ITB Berlin Convention. Turkey is co-hosting this year’s ITB Berlin Convention. Other sponsors of the ITB Berlin Convention include Top Alliance, responsible for VIP service; hospitalityInside.com, the media partner of the ITB Hospitality Days; Flug Revue, the media partner of the ITB Aviation Days; and the Planeterra Foundation, the sponsor of the ITB Corporate Social Responsibility Days. Partners cooperating with the ITB Business Travel Days are Verband Deutsches Reisemanagement e.V. (VDR), HSMA Deutschland e.V., A&O Hotels and Hostels, Deutsche Bahn, geschaeftsreisekontakt, hotel.de, IHK Organization, and Intergerma.