Bisignani: Jet Airways chief designed business class seat in his garage

NEW DELHI, India – Have you ever heard of an airline’s business class seat being developed inside a garage? That’s what stiff competition did to Jet Airways.

NEW DELHI, India – Have you ever heard of an airline’s business class seat being developed inside a garage? That’s what stiff competition did to Jet Airways.

Former Director General and CEO of IATA, Giovanni Bisignani, says Jet Airways chief Naresh Goyal developed his airline’s business class mock-ups in utter secrecy inside the garage of his London home.

In his book — ‘Shaking the Skies’ — which could be considered to be an autobiography, Bisignani has come up with several interesting tidbits about India, including his personal relationship with leaders like Indira Gandhi and Rajiv Gandhi and the developments in the aviation sector here.

Describing the Jet Airways chief as “a leader with brilliant ideas and a very colourful character”, the former chief of International Air Transport Association (IATA) says Goyal had started from “scratch” to build a very impressive career.

“At one point, he was implementing the most elegant business class in Asia with the help of a famous Italian designer. He was so concerned about keeping the plans secret that all the mock-ups were set up in the garage of his wonderful London home. I think that shows how competitive airlines can be. Airports don’t have to worry about things like this,” Bisignani writes.

In his earlier ‘avatar’, Bisignani was senior vice president of international affairs of IRI, a holding company for some 500 firms including famous Italian brands like Alfa Romeo car manufacturer, Alitalia airline (of which he later became the CEO) and many Italian banks.

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Linda Hohnholz

Editor in chief for eTurboNews based in the eTN HQ.

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