Los Angeles Tourism & Convention Board welcomes new Senior Vice President, Strategic Alliances

Tom Mullen will join the Los Angeles Tourism & Convention Board (LA Tourism) in the newly-created position of Senior Vice President, Strategic Alliances, it was announced today by the organization's P

Los Angeles Tourism & Convention Board welcomes  new Senior Vice President, Strategic Alliances

Tom Mullen will join the Los Angeles Tourism & Convention Board (LA Tourism) in the newly-created position of Senior Vice President, Strategic Alliances, it was announced today by the organization’s President and CEO Ernest Wooden Jr. In this role, Mullen will be responsible for new business development, corporate alliances and partner, member and visitor relations.

A seasoned travel and retail executive, Mullen spent more than 20 years with American Express Travel Related Services, Inc. where he most recently held the position of Vice President, Sales and Account Development, Merchant Services America. In this position, he drove incremental business and enhanced partnership value, and managed more than 1,600 merchant relationships throughout Los Angeles, Northern California, and Hawaii. Mullen served in a variety of other roles during his tenure with American Express including General Manager, Travel Services, Hawaii, Guam, and Micronesia; Director, Merchant Services, Hawaii; Manager, Business Development and Strategic Planning; Manager, Finance & Administration; and Financial Analyst.

Mullen has also been very involved with the Los Angeles travel industry, recently completing his second term as Chairman of LA Tourism’s Board of Directors.

“Tom’s extensive experience developing new business and building partnerships, combined with his knowledge of our local tourism industry make him an ideal addition to the LA Tourism senior management team,” said Wooden. “He consistently drove strong results across a broad range of initiatives at American Express and always with a strong relationship-building focus that will now serve us well. I welcome his expertise as we drive toward our goal of 50 million visitors by 2020 to increase the positive economic impact of tourism for the LA community.”

Mullen has also been active throughout the tourism industry at large, serving on the Board of Directors of the Hawaii Visitors and Convention Board, where he was also Chairman and headed the North American Marketing Committee; the San Francisco Travel Association; the Hawaii Hotel Association; the Hawaii Restaurant Association; the Oahu Visitors Bureau; and the Pacific Asia Travel Association (PATA), Hawaii Chapter. In 1998, he co-founded the Hawaii Culinary Education Foundation and has chaired the organization since its inception.

Mullen received a Bachelor’s of Business Administration from the University of Hawaii at Manoa in Honolulu.

The Los Angeles Tourism & Convention Board is headed by a 35-member Board of Directors representing a cross-section of the Los Angeles business community impacted by LA’s travel and tourism industry. These elected directors serve on a non-paid, voluntary basis. The programs and policies approved by the voluntary leadership are carried out by a full-time professional staff of 75 under its President.

Tom Mullen

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Carl Schuster
President & Chief Executive Officer
Wolfgang Puck Catering & Events

President and Chief Executive Officer
Ernest Wooden
Los Angeles Tourism & Convention Board

Los Angeles Tourism & Convention Board
Board of Directors
Fiscal Year 2012-2013

Scott Allen
General Manager
Hyatt Regency Century Plaza Los Angeles

Clay Andrews
General Manager
Warner Center Marriott

Phil Baxter
General Manager
Four Points Sheraton LAX

Antoine Berberi
General Manager
Hollywood Roosevelt

Cathy Bradley Berg
Regional Vice President
American Airlines

Don Luis Camacho
Olvera Street Restaurant Group, LLC

Javier Cano
General Manager
The Ritz-Carlton, Los Angeles & JW Marriott Los Angeles at L.A. LIVE

Grant Coonley
General Manager
Hilton LA Airport

Michael Czarcinski
Managing Director
Westin Bonaventure Hotel & Suites

Maria Elena Durazo
Executive Secretary-Treasurer
Los Angeles County Federation of Labor, AFL/CFO

Mehdi Eftekari
General Manager
Four Seasons Hotel Los Angeles

Kathy Faulk
General Manager
Omni Los Angeles Hotel at California Plaza

Ian Gee
General Manager
Sheraton Los Angeles Downtown Hotel

Steven Hall
Area General Manager
Los Angeles Airport Marriott

Jim Hill
Sports Director

Charlie Hines
Managing Director
Loews Hollywood Hotel

Jeff King
Chairman of the Board
King’s Seafood Company

Larry Kurzweil
President & Chief Operating Officer
Universal Studios Hollywood

Peter Kwong
Best Western Plus Dragon Gate Inn

Mark Liberman
Former CEO
Los Angeles Tourism & Convention Board

Chris Lorino
General Manager
Westin Los Angeles Airport

William Luddy
Executive Director
Carpenters/Contractors Cooperation Committee

Alan Rothenberg, Esq.
1st Century Bank

Jeffrey N. Rudolph
President and CEO
California Science Center

Galit Shokrian
Senior Vice President Marketing
Caruso Affiliated

Candy Spelling
Candyland, Inc.

Michael Washington
General Manager
Sheraton Gateway Los Angeles

Stan Washington
SEW Holdings LLC

Richard J. Welch, Esq.
Managing Partner
Bingham McCutchen LLP

Jayme Wilson
Spirit Cruises

Hon. Tom LaBonge
Councilmember, 4th District
City of Los Angeles
(Member, Trade, Commerce & Tourism Committee)

Archie Purvis
Purvis Enterprises, Inc.
(President, Los Angeles Convention Center Commission)

Legal Counsel
David S. Aikenhead, Esq.
Aikenhead, Cipes & Supanich

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