New marketing strategy to promote Goa tourism unveiled

PANAJI, Goa, India – Goa tourism department has adopted a new marketing strategy to promote Goa nationally and internationally.

Dilip Parulekar, tourism minister told in the just-concluded Goa Assembly about the new methods of marketing used for promoting Goa by his department. The tourism department will release advertisements in print and electronic media in India and abroad to market and promote Goa.

Conventionally, tourism department participated in domestic and overseas events such as road shows and international trade fairs to project Goa as world class tourist destination. But it has now also started using social net working sites such as facebook and twitter. A brand consultant will be appointed to develop brand architecture, work out creative options and implement a brand strategy for Goa tourism.

The Goa tourism development corporation ( GTDC), a wing of the Goa government that is also engaged in promoting Goa tourism, will organize FAM trips for foreign and international tour operators and media to market destination “Goa.”

Around 4.5 lakh foreign tourists visited Goa between January to December 2012. The government is also focusing on new markets of far East, South East Asia, Australia, USA and New Zealand. Efforts are also being made to attract high-end tourists. A golf course is proposed to be developed in Tiracol village in North Goa. Meanwhile, a process is on to appoint a world class consultant to formulate tourism master plan for the State.