WTM Latin America invests in online media

The World Travel Market (WTM) Latin America trade fair, which will take place April 23-25 at the Transamerica Expo Center in Sao Paulo, celebrates their large number of fans on Facebook and highlights

WTM Latin America invests in online media

The World Travel Market (WTM) Latin America trade fair, which will take place April 23-25 at the Transamerica Expo Center in Sao Paulo, celebrates their large number of fans on Facebook and highlights the importance of online communication, so that both exhibitors and visitors can always be well-informed about the event. Besides this page, a profile on Twitter and Linkedin and a Blog on the website are the social media that are responsible for the immediate disclosure of any news as well as for any information regarding trends in the tourism market.

As it is known that Latin America is ranked 5 out of 10 of the most engaged markets in social networks in the world: Argentina, Brazil, Peru, Chile, and Mexico, and also that Latin Americans spend 56% more time on the social media pages than the world average (2012 ComScore survey), WTM Latin America also decided to concentrate its efforts on working with these online tools.

The Facebook page which has been updated since August 2012, already reached more than 10,000 fans. With an exponential growth in the number of people interested in the virtual page, this channel offers information such as major partnership deals that have been closed by WTM Latin America, news about the programming for the 3 days of the event, tools that are available to exhibitors and visitors, along with general news about the trade fair such as dates for registration, registration numbers, expectations, etc. This news is also reproduced on both the Twitter and Linkedin profiles.

Moreover, all those who are interested in the tourism market can access the WTM Latin America Blog, which is hosted on the event’s website. This blog contains texts about the news and trends in the travel industry which have been posted by some of the sector’s most highly-regarded professionals as well as by partner organizations. Here, one can expand one’s knowledge about the sector as well as establish a conversation channel with the authors via comments and opinions.

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WTM Latin America is here for the purpose of becoming the ideal business platform for the regional travel industry of the Leisure, MICE, and Corporate segments, and to make this industry one of the world’s most important ones.
More information about the event and all the online media can be obtained from the site www.wtmlatinamerica.com

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