ITB sees growth in mobile and social media events
BERLIN, Germany - During the 3 days reserved for trade visitors at ITB Berlin there was a slight increase in buyer numbers from the USA, Middle East, and Africa.
BERLIN, Germany – During the 3 days reserved for trade visitors at ITB Berlin there was a slight increase in buyer numbers from the USA, Middle East, and Africa. That is the result of an initial analysis of the world’s leading travel trade show, which is currently taking place from March 6-10, 2013. The number of trade visitors and buyers from Spain, Italy, and Greece was 1.7 percent below last year’s figures. This trend also reflects the economic situation in these countries, where citizens currently plan to take less trips abroad. By contrast, there were more visitors to the show who declared they would be back. ITB Berlin reported an increase in trade visitors authorized to make purchasing decisions, a trend which the ITB Buyers’ Circle confirmed.
At the ITB Berlin Convention, mobile and social media events were in sensationally high demand and reported a 50 percent rise in participants compared with 2012. The ITB Hospitality Day and ITB Business Travel Days also registered increased attendance. In 2013, visitor numbers on the first 2 days of the convention were 25 percent higher than in 2012. Over the first 3 days, participation in the social media and mobile travel services workshops and lectures at the eTravel World was twice last year’s figure. The ITB matchmaking event for bloggers, which this year took place for the first time, was also very well received. Around 100 bloggers from Germany and abroad were able to meet with exhibitors over a period of 2 days. A total of 250 bloggers from around the world visited ITB Berlin.
Commenting, Dr. Martin Buck, Director of the Competence Center Travel & Logistics Messe Berlin, said: “ITB Berlin has once again confirmed its role as the industry meeting place where growing emphasis is being put on content, informal searches for management positions in the hotel trade, for example, and examining the future prospects of tourism.” On March 9 and 10, 2013, ITB Berlin opened its doors to the general public.
ETurboNews is a media partner for ITB Berlin.