New York City, USA and Amman, Jordan (June 24, 2008) – TourismROI, the world’s premier source for Travel & Tourism management and investment information, has appointed TEO as Master Representative for Jordan, the Palestinian Territories and Lebanon. Heading the account will be executive partners Laith Biltaji, Salah Tayeh and Wasim Okkeh.

Launched in March 2008, TourismROI facilitates the exchange of vital Travel & Tourism information among governments and the private sector globally in one easily accessible and useable location. Based on the principle of massive collaboration, the website www.tourismroi.com brings together destinations, business operators, developers and investors from around the world and provides them with the information, research and resources necessary to make informed business and investment decisions.

Amman, Jordan-based TEO focuses on developing and implementing entrepreneurial ideas for the benefit of the region. “TourismROI promises to fulfill a need to aid travel and tourism development within our region with the benefits for our society which that entails – jobs, economic prosperity and social well-being”, said Laith Biltaji executive partner for TEO. “We recognized a synergy between the goals of our two businesses and look forward to promoting TourismROI in our region.”

Co-Founder and Managing Partner of TourismROI, Richard Miller said, “Travel & Tourism is one of the world’s leading sectors for economic development, growth and job creation. The challenge now is to enable its sustainable development. The appointment of TEO is an integral part of the global roll-out of what will be the most powerful and sophisticated tourism management and investment tool ever designed to assist the industry’s growth. We look forward to working with Jordan, the Palestine Territories and Lebanon to showcase their tourism industries and help them become more visible to investors and tourism business leaders around the world.”

TourismROI is a joint venture between Richard Miller, former executive vice president of the World Travel & Tourism Council (1991-2007), and MMG Worldwide, a US $100 million full-service global advertising and marketing firm with more than 25 years experience in the travel, hospitality and entertainment industries. For further information contact TourismROI at www.TourismROI.com , by e-mail at [email protected] or call +1-646-502-8763.

WHAT TO TAKE AWAY FROM THIS ARTICLE:

The appointment of TEO is an integral part of the global roll-out of what will be the most powerful and sophisticated tourism management and investment tool ever designed to assist the industry's growth.
“TourismROI promises to fulfill a need to aid travel and tourism development within our region with the benefits for our society which that entails – jobs, economic prosperity and social well-being”, said Laith Biltaji executive partner for TEO.
We look forward to working with Jordan, the Palestine Territories and Lebanon to showcase their tourism industries and help them become more visible to investors and tourism business leaders around the world.