National Geographic Channel and Sky News sponsor WTM Ministers Lunch at World Travel Market


This is the second year that the National Geographic Channel, in association with Sky News, has supported the Ministers’ Lunch, which invites international government tourism ministers and senior aides to discuss key issues in the travel industry.

More than 100 ministers will congregate at this year’s World Travel Market (WTM) to examine the impact of the current economic meltdown on the global issues of poverty reduction, sustainability, and climate change.

Through its partnership with WTM, the National Geographic Channel and Sky News hope to foster relationships with countries looking to help alleviate climate change, protect indigenous cultures, tackle poverty, and implement new conservation strategies within the tourism sector.

Sophie Thompson, spokesperson for National Geographic, said, “The issues discussed at the UNWTO Ministers’ Summit are at the heart of the National Geographic Channel and Sky News, and WTM provides the perfect platform to communicate these issues to the wider, tourism industry and to foster relationships with industry partners who are taking positive steps. We are proud to sponsor the Ministers’ Lunch again this year, and we see this as a long-term partnership.”

The Ministers’ Summit will be held on Tuesday, November 11 at ExCeL London as part of WTM’s Ministers’ Program. The half-day meeting will be broadcast into a separate viewing room and on screens in ExCeL’s Central Boulevard.

More than 50,000 travel professionals, senior management, buyers, and opinion formers from regions, countries, and industry sectors throughout the world are expected to attend this year’s World Travel Market at ExCeL, London. The event takes place from November 10-13.

The National Geographic Channel is committed to exploration, education, and conservation and has been addressing the issues of climate change and poverty for over 120 years. The organization recently established the $25 million National Geographic Geotourism Charter, designed to support tourism that sustains or enhances the environmental, cultural, aesthetic, or geographical character of a place. To find out more visit .