Tanzania will next month launch a tourism marketing campaign targeting UK and thousands of people attending Olympics in London as the country seeks to lock-in its biggest tourism industry source market of Europe.

It will be in the form of Tanzania’s tourist attractions from next month being branded on large vehicles in London to sell the sector in the United Kingdom as a way to advertise the tourism offerings during the Olympic season and beyond.

The initiative will see over ten vehicles including seven tonne box board trucks, range rovers and Land Rovers be branded with tourism attractions including Mountain Kilimanjaro, Serengeti National Park, Mikumi, Selous National Parks among other attractions.

The UK based company run by Tanzanians living in the country, Serengeti Freight Forwarders, say they were doing it out of patriotism and expects to penetrate UK and other European markets.

The Managing Director of Serengeti Freight Forwaders Mr Chris Lukosi told the ‘Daily News’ yesterday that they have already got the finances to get the vehicles and they would be on London, Manchester and Birmingham roads soon.

“We expect to scale up Tanzania’s tourism through this initiative for all TANAPA parks because there is sometimes a misconception over which tourist attractions belong where,” he said. The Serengeti Freight boss said the vehicles would also target thousands of visitors attending the London Olympics competitions which start this Friday until mid August.

Europe accounts for many tourists visiting Tanzania every year. Tourism industry is among the biggest foreign exchange earners. Tanzania traditionally depended on the use of documentaries, flyers, tourism and trade exhibitions and bill boards.

The company deals with all types of cargo from small saloon cars to containers to earth moving machinery through the use of large number of shippers.

Tanzania holds a comparative advantage of earning more in international tourism receipts per visitor, according the World Travel and Tourism Council.