7 in 10 Singaporeans still want to travel in 2020
The results of the Travel Intent Survey 2020, that analysed post-COVID-19 travel intentions of 6,000 Singaporeans, were published today. The survey aimed to understand the outlook of travel recovery and changes to travel behaviors of Singaporeans as a result of the pandemic.
First Travel Destination
With less than 6 months till the end of the year, slightly more than half of the respondents (54%) indicated that they’ll be travelling in 2020 as soon as travel restrictions lift. Another 20% of Singaporeans would be enticed to travel in 2020 if there’s an attractive promotion, suggesting that both border restrictions and prices spur travel recovery. Among Singaporeans with immediate travel intentions within 2020, millennial travelers aged 25 to 34 years old are the most adventurous (35%). Comparatively, only 22% of travelers aged 35 to 44 years and 11% of travellers aged 55 to 64 years old expect to travel within the year.
Popular countries like Japan (23%), Thailand (12%), and Malaysia (11%) remain top choices for Singaporeans, followed by Australia (8%), South Korea (7%), Taiwan (6%), Mainland China (5%), New Zealand (4%), Indonesia (4%), and Vietnam (2%). As for COVID-19 hotspot countries, 25% more Singaporeans are willing to travel there in the first half of 2021 (40%) as compared to 2020 (15%), signalling a gradual recovery of tourism in the most affected countries.
The New-Normal in Travelling
As an indicator of the pent up demand for travel, 85% of Singaporeans are prepared to spend more on their next holiday. 4 in 10 Singaporeans are willing to budget 30% or more for their upcoming travel plans as a way to compensate previously cancelled plans.
The Chief Economist from the International Air Transport Association (IATA), Brian Pearce estimates that flight tickets will cost 43% to 54% higher than previous prices due to in-flight social distancing policies. Even though Singaporeans have expressed their enthusiasm for their next holiday, most of them are value-driven when it comes to transport expenses. 72% of respondents said they will be deterred by higher flight ticket prices and would wait for promotional prices before making their travel plans.
This is echoed in 58% of respondents stating that promotional prices will entice them to resume travelling in 2020, further suggesting that Singaporeans are value-driven. “Pay Now, Travel Later” promotions seem to be a viable option for Singaporeans, with more than 70% indicating that they will be keen to purchase if the discounts are at least half-priced or more. Other factors that could influence their purchase include the flexibility of stay and eligibility for full refunds.
Alternatives to Travel Plans
In view of cancelled travel plans in 2020, 28% of respondents stated that they’ll be saving the money instead. Local staycation (15%), shopping (14%), and visiting local tourist attractions (5%) are among alternative options for Singaporeans.