ITB Asia opens tomorrow


SINGAPORE, October 21, 2008 – ITB Asia, the largest travel trade show in Asia, opens tomorrow, October 22, at the Suntec Singapore International Convention and Exhibition Centre. Despite the global economic slowdown, 5,000 leisure, meetings and corporate travel representatives from over 50 countries will convene for three days of buyer-seller negotiations. The show, organized by Messe Berlin (Singapore) with support from Singapore Tourism Board, will showcase global travel products to Asian buyers.

The impact of the global financial instability on travel bookings and the need for a coherent response will be addressed by hotel, aviation and tour operator CEOs, including Mr. Peter Long, chief executive of TUI Travel Plc in the ITB Asia Convention. ITB Asia is the brand extension of ITB Berlin, the largest travel show in the world.
Messe Berlin (Singapore) director, Dr. Martin Buck, said, “The travel industry in Asia has seen good times and bad times. It always comes back stronger after a setback. Travel industry leaders are forward looking, positive and solutions-driven. There will certainly be urgency and a buzz around the show floor this week.”

The ITB Asia opening ceremony takes place at 09:00-10:00 on October 22 at the Theatre in Suntec on Level 2, followed by a ribbon-cutting ceremony at 10:00 at Level 6 in front of Hall 2.

On the evening of October 22 three thousand ITB Asia delegates will be regaled at a welcome dinner and reception called “Singapore Ignites” hosted by the Singapore Tourism Board at the Marina Bay Floating Platform.

About ITB Asia

ITB Asia will take place for the first time at Suntec Singapore on October 22-24, 2008. It is organized by Messe Berlin (Singapore) Pte Ltd in conjunction with the Singapore Tourism Board. The event will feature more than 500 exhibiting companies from the Asia-Pacific region, Europe, the Americas, Africa and the Middle East, covering not only the leisure market, but also corporate and MICE travel. It will include exhibition pavilions and tabletop presence for small- and medium-sized enterprises (SMEs) providing travel services. Exhibitors from every sector of the industry, including destinations, airlines and airports, hotels and resorts, theme parks and attractions, inbound tour operators, inbound DMCs, cruise lines, spas, venues, other meeting facilities and travel technology companies are all expected to attend.