HONG KONG – The Costa Crociere S.p.A. Group has announced new executive appointments in two of the Group’s cruise lines: Iberocruceros and Costa Cruises. Iberocruceros was created in September 2007 as a joint venture between Costa Cruises (which owns 75% of the company) and the leading Spanish tour operator Orizonia Corporación (with a 25% stake).
For the purpose of reinforcing the executive structure of the new cruise line, so as to support its expansion in Spain, a strategic market with strong growth potential, Mario Martini, the current senior vice president Sales & Marketing Europe and New Markets for the Costa Cruises fleet, has been appointed president of Iberocruceros. Mr. Martini will be reporting to the Iberocruceros board of directors, chaired by Costa Crociere S.p.A. chairman & CEO Pier Luigi Foschi.
Iberocruceros’ general manager Alfredo Serrano, Sales & Marketing eirector Carlo Schiavon and Finance manager Roberto Alberti will all be reporting to Mario Martini. Mr. Martini will also continue to represent the Costa
Group in industry associations.
During his extensive career, Mario Martini has played a vital role in the extraordinary success of Costa Cruises. His expertise in the tourism and cruise industries, his sense of loyalty and responsibility and his excellent soft skills have taken him to the top of the Italian company that is Europe’s number one cruise line. Mr. Martini’s qualities and experience, which are also
widely appreciated in the Spanish market, where he has had an excellent reputation for many years, will be great assets as Iberocruceros strives over time to become Spain’s leading cruise line.
62-year-old Martini, who was born in Camogli (Genoa – Italy), joined Costa Cruises in 1969 and over the years has held a range of positions of increasing responsibility both on board the ships in the historic Costa Cruises fleet and in the Sales Department in the company’s Genoa Headquarters, as well as in the South American, Spanish and French markets, including three years as Sales director for Southern Europe based in Paris.
At the beginning of 2002 he returned to Genoa to take up the position of Sales director Europe, followed by his appointment as senior vice president Sales & Marketing Europe and New Markets. Mr. Martini is fluent in five languages, including Spanish and Portuguese.
Gianni Onorato, President of Costa Cruises, the leading cruise company in Europe, will take over the responsibility for sales initiatives in Europe and New Markets. All the Country managers will be reporting to him.
Costa Cruises’ current vice president Corporate Communication Fabrizia Greppi, who reports to the company’s chairman and CEO Mr. Foschi, will be in charge of the new Corporate Marketing & Communication Department, reporting also to the president. The newly-created Corporate Marketing & Communication Department will strive to implement a common international communication strategy supporting the brand and the corporation while addressing the specific needs of the target market segments.
Fabrizia Greppi, who is 43 years old and was born in Lecco (Italy), is a Political Science graduate (major in marketing and communication) and also has a Masters in Corporate Communication. She joined Costa Cruises in 2001 after ten years in leading business communication companies where she was in charge of marketing and corporate communication activities for major Italian and international consumer brands.