Coronavirus travel setback spreads beyond China
The travel setback caused by the coronavirus outbreak has now spread beyond China, with other parts of the Asia Pacific region experiencing a 10.5% slowdown in outbound travel bookings for March and April, excluding trips to and from China and Hong Kong.
As of 9th February, the setback looks likely to be most marked in North East Asia, where outbound bookings for March & April, are 17.1% behind where they were at the equivalent moment last year. Bookings from South Asia are 11.0% behind; from South East Asia are 8.1% behind and from Oceania 3.0% behind.
By comparison, the all-important Chinese outbound market is much more severely affected. Currently, bookings for March & April are set to be just 55.9% of what they were at the equivalent point in 2019. Forward bookings to Asia Pacific are 58.3% behind; bookings to Europe are 36.7% behind, to Africa & the Middle East are 56.1% behind and to the Americas are 63.2% behind.
Looking backwards over the three-week period following the imposition of government travel restrictions, in response to the coronavirus outbreak, outbound travel from China has fallen by 57.5%. Travel to all parts of the world has been severely down, with the Americas worst affected in relative terms and Asia Pacific in absolute terms. Travel to Asia Pacific, which receives 75% of the Chinese outbound market, was down by 58.3%; travel to Europe was down by 41.7%; travel to Africa & the Middle East was down by 51.6% and travel to the Americas was down by 64.1%.
According to travel experts, the world’s largest and highest spending outbound travel market, China, is in severe difficulty; cancellations are growing by the day and the trend is now spreading to surrounding countries. On the brighter side, however, there is no slowdown in travel outside the Asia Pacific region; so, this is a moment to fill the void by studying alternative origin markets and focusing promotional efforts on them.