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Porter Airlines introduces “one price” advertising

TORONTO, Canada – Porter Airlines is the first airline in Canada to advertise the total cost of a flight as a single, simple number with all taxes, surcharges and mandatory fees included.

Porter Airlines introduces “one price” advertising

TORONTO, Canada – Porter Airlines is the first airline in Canada to advertise the total cost of a flight as a single, simple number with all taxes, surcharges and mandatory fees included. No required cost will be added to prices displayed in advertising or on Porter’s website.

“Unlike other carriers, Porter will show one price for the customer without highlighting fees and taxes separately,” said Robert Deluce, president and CEO of Porter Airlines. “We’ve been able to change what passengers expect from an airline by introducing standard premium amenities and affordable flights. Now, we’re extending this experience to the booking process, making it easy to immediately understand how much a flight costs by showing one number.”

The new advertising policy begins on Friday, February 10.

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