The Thai Tourism TAT in Bangkok has decided to open a tourist office in Copenhagen. It shall cover Iceland, Norway and Denmark.
“TAT has already a tourist office in Stockholm, which covers Scandinavia and Iceland. We have now decided to open an office in Copenhagen too. It’s because we want to divide the Nordic region, so the two offices in Stockholm and Copenhagen better can concentrate on their own markets. Stockholm will in the future cover Sweden and Finland, while the Copenhagen office will cover Denmark, Norway and Iceland, “said Santichai Euachongprasit, deputy governor for international marketing to STANDBY.dk
TAT has good experience to have its own tourist office. Since TAT opened in Stockholm in 2002, Thailand had 200,000 tourists a year. Now in 2008 TAT expect more than 400,000 tourists from Sweden.
There will be six – seven employees at the tourist information office in Copenhagen. Two from Thailand, the rest will be locals. The new office is planned to open within five years. But it is expected to come earlier, within one to three years. A new office in India comes first. Then it will be Copenhagen next.
“Several requirements must be met before TAT starts a new tourist office. There must be around 150,000 tourists. And there must be directly routes to Thailand. We must be on friendly terms with the hosting country. There must be potential for growth in the number of tourists to Thailand. All these demands are met in Copenhagen”, said Santichai Euachongprasit.