Best Western Premier to open resort in Saïdia, Morocco


(September 22, 2008) – Following the recently announced Radisson management contract to operate two resorts in Le Jardin de Fleur Saïdia, Best Western Premier, the new international superior service brand of Best Western International – the world’s largest hotel chain – has chosen the new Saïdia beach resort in Morocco as the location for its first Premier hotel in the Middle East and Africa region.

“The Best Western Premier hotel brand was launched to provide a higher level of service and amenities together with a characterful dimension, and this resort will add to more than 100 Best Western Premier hotels currently located throughout Europe and Asia. We are very proud to be part of the development of the Saïdia resort project, one of the major plans to develop tourism in the country” said Stephane Cremel, director of development for Best Western in Morocco. The Best Western Premier Le Jardin de Fleur will feature 126 luxury hotel residences and is scheduled to open in Q2 2009.

Located 35 minutes from Oujda International Airport, in the region known as the “blue pearl of Morocco,” Mediterrania-Saïdia offers 6 km of beautiful beaches, three 18-hole golf courses, a large leisure marina, business conference facilities and a wide variety of international restaurants and shops. The Best Western Premier Le Jardin de Fleur resort will feature a lagoon swimming pool, family entertainment, spa, themed restaurant & café-bar and clubhouse set within landscaped Moroccan gardens, just a few minutes walk from the beach and golf course. Best Western Premier’s powerful global marketing and reservations network will enable the Saïdia destination to maximize on opportunities in the ever-growing short-stay and longer-stay leisure markets.

In the same week, Property Logic signed a third management agreement with a Marrakech-based luxury hotel operator Hivernage, part of the Great Hotels of the World Consortium. The Hivernage Resort & Spa Saïdia will feature 76 villa residences each with their own private pool and will open in 2010. Enjoying a tranquil beach and golf position, the resort will feature outdoor and indoor lagoon pools, Moroccan spa, French brasserie, clubhouse and tennis courts.

“We are developing a total of 11 individually-styled resorts that offer full hotel service operated leaseback properties in Le Jardin de Fleur Saïdia. We are currently in the process of finalizing management contracts with additional international and Moroccan hotel brands that will make Saïdia a top quality tourism destination,” commented David Woodward, director of hotel and commercial operations for Property Logic, the developer behind Le Jardin de Fleur resorts in Morocco.