With the frantic pace of change that is happening in online travel, businesses face an uphill struggle to keep pace with so many new digital developments appearing on the scene. This year World Travel Market has attracted more travel technology exhibitors than ever and is producing the most comprehensive program of conferences and seminars to help businesses get to grips with the latest from the digital world.
One of the key areas of rapid change is mobile technology, which World Travel Market has identified as potentially the most important new platform for the future of the travel industry. The mobile has taken on far more significance for business travelers than just personal communications, it is a business tool. For instance, mobiles are being used to develop paperless travel by airlines like Lufthansa and British Airways. With 3 billion mobile users compared to 1.3 billion PC users in the world today, the age of the mobile has arrived. This is largely due to the availability of mobile broadband which speeds up internet access. Google has paved the way by introducing Google Mobile which accelerates internet search speeds and has made the mobile a viable alternative to the PC for Internet browsing and email. The Google Travel Team will be presenting the latest from the Internet giant in their Travel Technology@WTM seminar.
Chairman of World Travel Market, Fiona Jeffery said, “This November, World Travel Market is offering one of the largest technology programs ever seen in the industry, as well as more technology and online travel exhibitors with a wide range of products and services. Having identified the mobile as the new hub for the future, we are staging an industry first with our EyeforTravel@WTM Conference on mobile technology and two additional conferences about future trends and online content and conversion. On top of these, we will be staging the two-day Travel Technology@WTM seminar program from Genesys.”
The three major conferences created by EyeforTravel@WTM will address the most pressing issues facing the industry today to provide the best strategy for the future.
Mobile Technology in Travel takes place on Tuesday, November 11 and is the first event of its kind for the travel industry. Leading travel and mobile brands will come together to outline how mobiles can make money with essential insights into the mobile space. Among these will be speakers from Vodafone, Google, British Airways, Lufthansa, Sabre, Amadeus, Mobile Commerce and Mobile Travel Technologies. With over 3 billion mobile users worldwide compared to just PC 1.3 billion users, the mobile has come of age.
The Travel Leadership Forum: Evolution of Online Travel on Wednesday, November 12 will discuss how to boost profits in a time of economic uncertainty; how to ensure business strategy guarantees a prosperous future and what the world’s top travel executives are focusing on today. This must-attend think-tank will provide online travel executives with a privileged insight into the top issues in travel and offer a rare opportunity to join the travel elite to debate the future evolution of the industry. Speakers include TripAdvisor, Sabre, lastminute.com, Travelodge and SkyEurope Airlines.
Online Content and Conversion Strategies, held on Thursday, November 13 aims to provide a roadmap to online success from upgrading business websites to the rich web environment that customers crave. The conference will be addressing each and every aspect of web success: from search to stickiness, usability to user-generated content and every web technology to foster loyalty, attract new customers and increase sales. Speakers are from Lonely Planet, P&O Cruises, TUI, Walt Disney Parks & Resorts, EasyJet (panel), Microsoft, Cathay Pacific, SAS and VisitBritain.
Make the Most of the Web is one of the key themes for the Travel Technology@WTM Seminar Program this year in association with Genesys held on Tuesday, November 11 and Thursday, November 13. Generally standing room only, these sessions will include seminars on multilingual global content sponsored by Oban Multilingual; on travel comparison sites sponsored by ASAP Ventures; the very latest from the Google Travel Team and recent developments in search engine marketing to maximize internet presence.
Fiona Jeffery concluded,” Technology and Online Travel @ WTM has become the fastest-growing and fastest-selling area. This is why we are putting on an unrivaled program of technology events this year featuring many of the world’s best known brands. Receiving some of the very best expert advice available, delegates will find out how to use the most recent technology to achieve that all-important business edge.”