Over 800 buyers registered for ITB Asia Singapore


(September 16, 2008) – Over 800 travel buyers have been qualified and confirmed as hosted buyers for the inaugural ITB Asia travel show, October 22-24 in Singapore.

“The response means that ITB Asia has quickly become the trade show for the Asian travel market,” said Messe Berlin (Singapore) general manager Whey Whey Ng. “The proven ITB brand from Europe is now working its magic for exhibitors and buyers in the Asian travel trade.”

Buyers at ITB Asia will conduct business with exhibitors from over 50 countries. All 500 units of booth space in Halls 601-603 at Suntec Singapore International Convention and Exhibition Centre have been sold out since July. Almost 70% of the buyers at ITB Asia come from Asia where populations are increasingly keen to experience travel experiences around the world. Europe, the Middle East and Oceania (including Australia and New Zealand) will each supply about 10% of total buyers. Buyers and sellers have been requesting appointments for weeks on ITB Asia’s virtual marketplace. The confirmation of appointments has been active since September 10. Messe Berlin will also start a process of matchmaking between buyers and sellers to fill up all the available appointment slots during the show.

Members of the travel trade who are neither exhibitors nor hosted buyers can still attend ITB Asia. Trade visitor registration is available online for US$80 for registrations before October 15 and US$120 for registrations onsite. Trade visitor status gives full access for three days to the ITB Asia trade floor, the ITB Asia Convention and selected social events. Trade visitors are also eligible for special rates to attend specialist travel events for corporate travel, the meetings industry and web technology in travel that are taking place in and around ITB Asia at Suntec. Delegates to these three specialist travel trade events can enter ITB Asia’s main exhibition hall, selected social and media events at no charge. Trade visitor registration for ITB Asia is available under www.itb-asia.com/registration

About ITB Asia

ITB Asia will take place for the first time at Suntec Singapore on October 22-24, 2008. It is organized by Messe Berlin (Singapore) Pte Ltd in conjunction with the Singapore Tourism Board. The event will feature up to 500 exhibiting companies from the Asia-Pacific region, Europe, the Americas, Africa and the Middle East, covering not only the leisure market, but also corporate and MICE travel. It will include exhibition pavilions and tabletop presence for small- and medium-sized enterprises (SMEs) providing travel services. Exhibitors from every sector of the industry, including destinations, airlines and airports, hotels & resorts, theme parks & attractions, inbound tour operators, inbound DMCs, cruise lines, spas, venues, other meeting facilities and travel technology companies are all expected to attend.

Registration for Journalists: www.itb-asia.com/press Contacts for exhibitors Messe Berlin (Singapore) Pte Ltd: Whey Whey Ng, General Manager, 25 International Business Park, # 04-113, German Center, Singapore, 609916, Tel.: +65 6407 1468, FAX.: +65 6407 1501, Whey.ng@itb-asia.com or Messe Berlin,Astrid Wargenau, Sales Director, ITB Asia, +49 30 3038 2339, wargenau@messe-berlin.com . Official Partner Country Press contacts: Messe Berlin, Michael T. Hofer, Director Press & Public Relations for the Messe Berlin group of companies. ITB Asia and ITB Berlin Press Officer, Astrid Ehring, Messedamm 22 D-14055, Berlin, Tel: +4930 3038-2275, Fax: +4930 3038-2141, ehring@messe-berlin.com , www.messe-berlin.com . ITB Asia PR Contact for the Asian: Region Ken Scott, ScottAsia Communications, PRresults@ScottAsia.net , Tel: (+66) 2860 8227, www.ScottAsia.net . For additional details ; www.itb-asia.com