American Airlines teams with Frommer’s

FORT WORTH, Texas – American Airlines has joined with best-selling travel guide provider Frommer’s Unlimited, the B2B business of Frommer’s®, to provide comprehensive destination content on American’

FORT WORTH, Texas – American Airlines has joined with best-selling travel guide provider Frommer’s Unlimited, the B2B business of Frommer’s®, to provide comprehensive destination content on American’s award-winning website, AA.com. With this rollout, AA.com now features travel-related information from Frommer’s for more than 170 domestic and international destinations served by American and American Eagle. Customers can learn more than ever about these great destinations and find the latest travel deals while researching their next trip.

Frommer’s destination information on AA.com includes an exclusive overview of the city, along with recommendations and details about upcoming events in the area. Select cities feature in-depth content about popular restaurants, shopping, nightlife and other attractions. American Airlines travel deals and other customized information pertaining to each destination are also featured.

“The new content from Frommer’s Unlimited – one of the world’s leading sources of travel information – will improve the travel planning experience for our customers,” said Richard Elieson, American’s Managing Director – Interactive Marketing. “Not only will they be able to learn more about their planned destination, but it’s our hope they will be inspired to embark on adventures to other exciting places in the future.”

To learn more about the new and unique destination information on AA.com and discover more about your next destination, please visit www.aa.com/destinations.

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Linda Hohnholz

Editor in chief for eTurboNews based in the eTN HQ.

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