WHITE SALMON, Washington – Social responsibility, carbon disclosure, and sustainability reporting are now commonplace in the global market. Businesses recognize that transparency and accountability are the foundation of trust and value with prospective and current customers. But how does all this translate to the world of tourism?
Join Sustainable Travel International’s Director of Standards Development Robert Chappell for a free educational webinar entitled “Eco-Certification: Trends, Benefits and ROI” on Thursday, August 25 at 9:00 am PDT, 12 noon EDT.
“Certification offers a seal of approval and aims to differentiate businesses that have made a public commitment to sustainability,” said Chappell, “But the certification process can be much more. And as the market grows, so does the challenge of making the right decision for your business.”
STI’s Sustainable Tourism Eco-certification Program™ (STEP) and its associated Framework help organizations build sustainability management plans, measure and monitor impacts, and identify indicators for integrated reporting. The associated returns on investment (ROI) include greater efficiencies and resource conservation, higher employee and customer satisfaction, and stronger brand recognition.
The presentation will include testimonials and specific examples from organizations who have been through STEP Eco-certification, as well as a Q&A session from participants.
Registration is free and can be found at http://tinyurl.com/stistepwebinar .
STEP is the global standard for sustainable travel and tourism. It is an international certification, fully aligned with the Global Sustainable Tourism Criteria (GSTC) and impending global accreditation. STI has certified businesses around the world, from Africa and the Americas to Asia and Europe.
Sustainable Travel International (STI) is a 501(c)(3) nonprofit organization whose mission is to promote sustainable development through responsible travel. STI specializes in programs that help travelers, businesses, and destinations effect systemic change by protecting the environment, preserving cultural heritage, and increasing economic viability.
WHAT TO TAKE AWAY FROM THIS ARTICLE:
- “Certification offers a seal of approval and aims to differentiate businesses that have made a public commitment to sustainability,” said Chappell, “But the certification process can be much more.
- It is an international certification, fully aligned with the Global Sustainable Tourism Criteria (GSTC) and impending global accreditation.
- And as the market grows, so does the challenge of making the right decision for your business.
