Smart Monday comes to IMEX America

The week of IMEX America will start with “Smart Monday” on October 10 – which will be dedicated solely to professional education – followed by the three-day trade show and 14 major co-located industry

The week of IMEX America will start with “Smart Monday” on October 10 – which will be dedicated solely to professional education – followed by the three-day trade show and 14 major co-located industry events. These include the MPI MeetDifferent Day of Education & Innovation; an ACTE Power Talk; Association Day & Evening presented by ASAE: The Center for Association Leadership and ICCA; IAEE CEM Programs; MPI Foundation’s Rendezvous; the PCMA International Summit; Site’s Annual International Conference; Site Nite North America; a new USTA Political Advocacy Forum plus several high-level customer-only events by partners such as Maritz Travel and Carlson Marketing.

In total, the education efforts from IMEX America and its partners combine to give attendees and exhibitors access to the equivalent of more than 12 full days of education in Las Vegas across the week of the show. A full IMEX America “Schedule at a Glance” is now available on the website to help attendees and buyers plan their schedules, travel, and accommodation well in advance. The full lineup of speakers, seminars, and partner education will be available by the end of July.

Strengthening the value of the IMEX America week, IMEX has announced powerful industry partnerships for the show including an exclusive Strategic Partnership with Meeting Professionals International (MPI), endorsement of the show by Destination Marketing Association International (DMAI) and Site, and an exclusive partnership with the US Travel Association (USTA). Further partnerships are confirmed with the Convention Industry Council (CIC), Professional Convention Management Association (PCMA), IAEE (International Association of Exhibitions & Events), ACTE (Association of Corporate Travel Executives), ASAE: The Center for Association Leadership (ASAE), the Association Forum of Chicagoland and the International Congress and Convention Association (ICCA) among others. In total IMEX America is partnering with more than 18 industry associations, giving it reach to over 150,000 meeting professionals worldwide.

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Linda Hohnholz

Editor in chief for eTurboNews based in the eTN HQ.

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