Amsterdam aims to lead Europe’s MICE market in environmental responsibility


In its bid to is take a leadership position for environmental responsibility in Europe’s Meetings, Incentives Conventions and Exhibitions (MICE) market, Amsterdam’s RAI has confirmed that is has successfully passed the requirements for benchmarking and are recognized as a Green Globe Benchmarked Company.

In a statement released yesterday, Amsterdam RAI said it has passed the requirements of a first-time benchmarking organization to become recognized as a Green Globe Benchmarked Convention Center. “Based on benchmarks provided by other certified convention centers, the indicators Water Consumption and Waste Sent to Landfill are above the Best Practice level. Management and staff of Amsterdam RAI are very proud of their Bronze status and aim to upgrade the status to the Silver Level by of end of 2008.”

Amsterdam RAI president and CEO Hans Bakker said joining the Green Globe program is part of the organization’s overall strategy to increase the commitment to an environmental solution. “As the market continues to grow and expand in Europe and worldwide, convention centers are going to be judged on their ability to prove they have introduced methods to reduce their impact on the environment,” he said. “The Green Globe program will provide Amsterdam RAI with documented and independent evidence of the contributions we have made to a global resolution for the problem.”

Amsterdam RAI has said it is aiming to set itself apart as a socially responsible business. “Besides the societal impact the RAI has always had on the city of Amsterdam, other aspects also play a part. The three P’s of Corporate Social Responsibily (CSR): People, planet and profit are very important to the RAI and part of overall business strategy.”