LONDON (August 19, 2008) – Another first for isango.com as it rolls out the first, truly localized travel experiences offering in the German market. Only four months after raising the necessary funds, the dynamic startup has put together a dedicated site for German customers on http://www.isango.de. Far more than just a translated version of isango! – it is a site truly tailored to German customers, in line with the country’s e-commerce regulations and crucially, offering tour and activity products across the world conducted in the German language.
Germany has the highest volumes of outbound tourism in the world and a confident online consumer. German low cost carriers and DIY online travel agents are well established in the market, making it ripe for an unbundled ‘tours and activity’ offering.
And it’s not only consumers crying out for the category. isango! enjoys a hybrid B2C and B2B business model and has received a very enthusiastic response from strategic distribution partners in Germany. The company will soon be rolling out its German ‘gold’ label product to its pan-European partners and is actively seeking additional business partnerships to extend its reach and online awareness in Germany.
Daniele Beccari, vice president Europe, isango! said, “As the first travel experiences aggregator to launch a truly localized European offering, we are hugely excited about the opportunity that the German market presents. Since launch, 18 months ago, we have received a great deal of consumer and trade interest from Germany prompting our choice of this market as our first localized offering! http://www.isango.de represents a big milestone in our European expansion plans.”
The launch in France is currently under development and is projected to happen by year end.