Four Points by Sheraton heads to downtown Manhattan

WHITE PLAINS, NY – Starwood Hotels & Resorts Worldwide, Inc.

WHITE PLAINS, NY – Starwood Hotels & Resorts Worldwide, Inc. today announced plans to bring its fast-growing Four Points brand to the epicenter of New York City’s bustling downtown financial district. Four Points by Sheraton Financial District is scheduled to open in the summer of 2013, just four blocks from Wall Street. The newly constructed hotel is the eighth Starwood property developed by the Lam Group and will offer 264 comfortable and stylish guest rooms and suites, plus all the amenities guests need to travel the way they like for a great price.

“The Financial District continues to evolve into one of New York City’s
most exciting areas, and we’re delighted that Four Points will play a
part in that growth,” said Brian McGuinness, Senior Vice President,
Specialty Select Brands for Starwood. “Four Points’ positioning around
value, comfort, and convenience has become a huge hit with guests
worldwide, and we’re looking forward to giving business and leisure
travelers in New York City an affordable yet stylish option in an ideal
location.”

Located at 6 Platt Street, Four Points by Sheraton Financial District
will be just a short stroll from the South Street Seaport, New York
Stock Exchange, the American Stock Exchange, the World Financial Center
and City Hall. Also nearby are Battery Park, Little Italy, Tribeca and
the Statue of Liberty. A short subway ride will whisk travelers to the
Times Square Broadway Theater District, Midtown, Greenwich Village, SoHo
and Brooklyn. Four Points by Sheraton Financial District will join the
Four Points in Times Square, SoHo and Chelsea.

“The upcoming opening of our fourth Four Points hotel in New York City
demonstrates that the brand’s blend of comfort, style and affordability
is resonating with travelers in key urban centers,” said Paul Sacco,
Senior Vice President of North American Development for Starwood. “The
recent enhancements to the brand have also resulted in a surge of
interest among owners and developers, who are eager to become part of
the powerful Starwood network, including the award-winning Starwood
Preferred Guest program.”

Four Points opened its 150th hotel in 2010, solidifying its
place as Starwood’s third largest brand with the second-biggest global
pipeline. At Four Points, guests travel the way they like with genuine
service and modern style. Four Points is always an honest value, with
great amenities like free bottled water, free Wi-Fi in public spaces,
and free internet access in all guestrooms. A delicious breakfast with
great coffee – and refreshing, local beer with Best BrewsSM –
offer guests the chance to start and end the day right. Four Points
gives travelers everything they need to be comfortable and productive on
the road.

At Four Points by Sheraton Financial District, guests will enjoy all-day
dining in an upscale restaurant with an outdoor terrace. After a day of
sightseeing or business meetings, guests can relax with a craft beer or
cocktail, while enjoying spectacular city views from the city’s sleek,
rooftop lounge.

The hotel’s 2,000 square feet of state-of-the-art conference space will
accommodate small to mid-size meetings and social functions. Additional
amenities will include a 24-hour fitness center and business center.

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Linda Hohnholz

Editor in chief for eTurboNews based in the eTN HQ.

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