World Travel Awards launches digital consumer travel magazine
World Travel Awards (WTA) has launched “Best in Travel,” a free digital monthly magazine aimed at the luxury traveler.
World Travel Awards (WTA) has launched “Best in Travel,” a free digital monthly magazine aimed at the luxury traveler. An industry first, Best in Travel blends leading interactive technology with unrivaled market knowledge to create the definitive insider’s guide to the world’s most glamorous travel experiences.
Featuring online interactivity, flash content, and available on PC and android, it will be circulated to a global database of 135,000 high-end travel consumers.
“Best in Travel” is developed in partnership with WeClick Media, the UK’s leading digital production and development agency.
Manon Han, Publisher, “Best in Travel” and Executive Vice President, World Travel Awards, says that “Best in Travel” aims to capture the consumer shift away from print to web as a source of information on travel.
“Since launching in 1993, the WTA team has had the rather enviable task of scouring the globe in search of the ultimate in luxury travel – those out-of-this-world places and experiences where memories forged will last a lifetime. Through ‘Best in Travel,’ we are now able to share these experiences with the travel consumer by using video and virtual tours to bring the magic of travel alive,” she said.
“Consumers are increasingly looking to World Travel Awards as the hallmark of travel excellence and “Best in Travel” is a good natural brand extension for us to provide the consumer with a trusted luxury travel bible,” said Manon.
She added: “This opens up endless opportunities for advertisers to use interactive technology to showcase their products.”
Daniel Rawles, Digital Director and Co-Founder, WeClick Media, said: “WeClick Media has been delivering bespoke digital magazines and micro sites for over 6 years, working with major brands such as Sony, Next, Hugo Boss, Paul Smith, The Telegraph, The Independent, and many more.”
“We are excited about our partnership with World Travel Awards. We are constantly looking to work with innovative brands that stand out from the rest.”
“WeClick developed a tailored magazine platform and interface for Best in Travel, which showcases travel content like never before. In the launch issue, we will have videos, animations, galleries, competitions, sounds, and much more. Our team has used the very latest technology to bring the great content to life, and we hope the readers of the magazine will enjoy browsing through it,” added Daniel.
Best in Travel issue 1 is available at www.bestintravelmagazine.com/magazine/march_2011/ . Publication date of the May issue is April 14 and strictly limited opportunities for advertising is available. For advertising inquiries, contact [email protected] .