Tourism Queensland launches “Million Dollar Memo”
LONDON, England - Tourism Queensland, the tourist board behind the multi award-winning Best Job in the World campaign, today launches its latest competition aimed at rewarding one company with an all
LONDON, England – Tourism Queensland, the tourist board behind the multi award-winning Best Job in the World campaign, today launches its latest competition aimed at rewarding one company with an all expenses paid trip to Australia’s sunshine state.
Tourism Queensland’s ‘Million Dollar Memo’ incentive competition will see the winning group of colleagues win a trip to the Australian state worth up to $AUD 1,000,000 (approx: £621,733). The competition will see companies and workplaces from the UK and around the world go head-to-head to compete to win an amazing experience Down Under.
Entrants will need to upload a video of why their company deserves to win a luxury incentives-based trip to Queensland. A final shortlist of 20 applicants will then need to nominate one of their colleagues to travel to Queensland to take part in a series of incentives-based challenges to determine the overall winner.
The ultimate winner will then return to Queensland with as many colleagues as the company allows for an all-expenses paid incentives-based trip to Queensland – think helicopter trips to the Great Barrier Reef, Champagne private yacht charters around the Whitsunday Islands, playing golf on the best courses on the Sunshine Coast, lessons with a pro-surfer on the Gold Coast, fresh seafood picnics on an idyllic Queensland beach . . .
Tourism Queensland’s latest competition has been designed to raise awareness of its capability in the incentives market. The Australian state is a great place to reward high-achieving staff with some once in a lifetime experiences.
Tourism Queensland’s CEO, Anthony Hayes, commented that the Million Dollar Memo is aimed at positioning Queensland as one of the world’s leading incentive travel destinations:
“Great companies are built by the great people within them, so we’d like to reward that hard work by giving one lucky company the chance to win the Ultimate Reward – AUD$1,000,000 worth of Queensland travel experiences for their staff. The Million Dollar Memo initiative is the consumer element of a five-year Global Incentive strategy targeting the incentive travel industry. Tourism Queensland, in collaboration with Queensland Convention Bureaus, is activating a five-year Global Incentive Strategy, which aims to position Queensland as Australia’s leading incentive travel destination.”
Tourism Queensland’s international director, UK, Ireland & Nordic regions, Jane Nicholson, further commented,
“We’ve sent the Million Dollar Memo to thousands of companies and workplaces worldwide, including the UK and Ireland, inviting them to showcase their organisation to a global audience by telling us why they are the best company in the world and why their employees deserve the $AUD 1,000,000 worth of unique travel experiences to Queensland. Brits are one of the biggest nationalities to visit Queensland in their thousands every year and with the fact that a Brit, Ben Southall, won Tourism Queensland’s Best Job in the World position in 2007, there’s bound to be some keen competition here in the UK.
“Whether its awe-inspiring adventure, relaxation on tropical islands and beaches, up-close encounters with some of Queensland’s unique wildlife, or simple enjoyment of the laid back Queensland lifestyle, we’ll tailor the travel experiences for the winning company and ensure their employees experience the Ultimate Reward. “It doesn’t matter if you work for a global sporting company, a software giant or a small-town bakery, if you have 3000 employees or only three – the Million Dollar Memo is open to companies and workplaces around the world.”
To be in the running, entrants need to create an entertaining 60 second video that shows what makes their company great and why they think Queensland is the ultimate reward destination. Video entries can be submitted at www.milliondollarmemo.com.
The Million Dollar Memo is open to anyone from any organisation, company, business or workplace in any country and runs from 18th March 2011 with entries closing on 1st May 2011.
The competition consists of three phases; a Top 50 short-list, a Final 20 list and an Incentive Challenge Event which will see a representative of the final 20 companies travelling to Queensland to compete in person.
Anyone can also vote for their favourite video entry in a “People’s Choice” via www.milliondollarmemo.com.
The Top 5 ‘People’s Choice’ entries will go through to the Top 50 with Tourism Queensland shortlisting a further 45 entries to complete the Top 50.
The Top 50 list to be announced on 1 June 2011.
From the Top 50 short-list, website visitors could then vote again for their favourite entries, with three Wild Card spots open in the Final 20 list. Tourism Queensland will select a further 17 entries for the Final 20 list, which will be announced on 6 July 2011.
Those companies fortunate enough to make it to the Final 20 list will get to send a representative to Queensland for an Incentive Challenge Event which will be held in unique locations throughout the state starting on the 23 August 2011.
The 20 finalists will spend eight days taking part in a series of exciting and uniquely Queensland challenges on the Gold Coast, Sunshine Coast, Whitsundays, and Tropical North Queensland.
The ultimate winner will be announced on 31st August 2011 with their company or workplace to receive the ultimate reward – AUD$1,000,000 worth of Queensland incentive travel experiences.
Through the launch of this competition and activation of the wider incentive strategy, Tourism Queensland is telling the business world that the Australian state is ready for visitors and that they’re to capture as many incentive travel opportunities as possible.
Tourism Queensland aims to re-engage with this sector, as incentive travel represents a high value market, with incentive travellers spending around 2.5 times more per day than international leisure visitors and appproximately $334 million annually on their visits to Queensland.