Beaches – Idyllic & Virgin or Exciting and Awe-Inspiring


Tourism Authority of Thailand, having embraced the fact that the Kingdom, being the “paradise on earth” it is, wishes to promote this wondrous land abound with exhilarating beaches, related products and activities with the launch of “Beaches – Idyllic & Virgin or Exciting and Awe-Inspiring” This promotional campaign aims to attract even more tourists through out the world to visit and experience this beautiful country.

“Beaches – Idyllic & Virgin or Exciting and Awe-Inspiring” campaign, blending the variety from the Gulf of Thailand and the Andaman Sea, brings forth the beauty and the glory of Thailand’s silky white sandy beaches and its crystal clear sea abound in delicate colourful coral through a variety of exclusive deals customized only for this project. These exclusive deals comprise of 23 related products and activities, which include:
 Scenic beach view accommodation at various destinations such as Ko Samui, Phuket, Pattaya, Krabi, Hua Hin, Ko Chang and many more.
 Exciting marine activities for e.g. Scuba Diving, Snorkeling.

Furthermore, different e-marketing activities are carried out in order to promote the campaign. The activities include e-mail sponsorship with the reputable database of expatriates’ community websites. An even more splendid activity is the partnership with Thai Airways to launch the promotional campaign through the airlines’ Royal Orchid Plus (ROP) members’ database. As after the launch of the previous two campaigns, “Her Own Way: Thailand – The Woman’s Paradise” and “Thainess – A Rich Diversity of Unique Thai Wonders”, this partnership activity has proven its strength by efficiently creating a greater success. Moreover, TAT’s existing travelers’ database is another powerful source to carry out an effective e-marketing activity for this campaign.

Being one of the most attractive campaigns to launch through different reputable databases, TAT explores the beauty of a “paradise on earth”, the “Land of Smiles”, while envisaging more visitors to Thailand to admire the fascinating beaches and enjoy a variety of enthrallments. Thus, an increment to the target will be achieved.