Australian icon and business woman Elle Macpherson launched Virgin Blue’s sophisticated new uniform joined by 60 of Virgin Blue’s own pilots and crew for a stylish runway show in Sydney this morning.
Designed exclusively by Australian designer Juli Grbac, our new uniform represents the first step in a series of exciting changes for Virgin Blue in 2011.
Virgin Blue is redefining style in travel with these new designer uniforms, enhanced levels of guest service and a new range of products and services still to be revealed.
The striking red and royal purple uniforms were the inspiration of Project Runway winner Juli Grbac, who was given the job of a lifetime when asked to design the new uniform for Virgin Blue.
The uniform launch was held in Australia’s newest and hottest fashion precinct, Westfield Sydney.