HAMILTON, Bermuda – The Bermuda government has struck a deal with one of the United States’ biggest sports franchises to boost tourist arrivals to that Caribbean island.
Premier Ewart Brown has revealed that the New York Mets and the Bermuda Department of Tourism have entered a unique partnership to make Bermuda the official destination of the Mets during this year’s baseball season.
“This partnership with the New York Mets puts us in a very strong marketing position, in a market that Bermuda Tourism cherishes the most – New York City. More visitors come to Bermuda from New York than any place else in the world, so we are well positioned now, with the help of the New York Mets, to grow that market even more,” Brown said.
“Our new partnership aims to capitalise on that explosion of fan popularity, so for every home game this year at Shea Stadium there will be a ‘Feel the Love Grand Slam Inning’ announced to the hometown crowd and ‘Feel the Love’ branding posted on the big scoreboard. Then if any Mets player hits a grand slam during that inning, a fan in the stands will win a trip for two to Bermuda,” he explained.
Brown added that Mets fans will also be immersed in Bermuda tourism messaging, through rotating television spots near the concession stands, concourse signage throughout the stadium and advertising spreads in the Mets Yearbook and Mets Magazine.
The Premier also revealed that the partnership will also seek to capitalise on the Mets’ popularity outside New York and will therefore use the wide reach of television to reach Mets fans in New Jersey, Connecticut and Pennsylvania.
During the upcoming season, the Mets TV broadcaster, SportNet New York (SNY) will air 30-second commercials during the game, during the post-game show, and during other SNY programming.