According to Indonesia’s Tourism Minister Jero Wacik, the country expects its 2011 tourism revenue to go up to $8.4 billion from $7.6 billion in 2010.
Total foreign arrivals are expected to increase to as many as 7.7 million next year from 7 million tourists this year, he said in Jakarta on Thursday.
โTourism grew 9.3 percent this year, which is higher than the 6 percent economic growth. That means tourism contributes much to the economy,โ he said.
Indonesia received 6.4 million visitors last year. Next yearโs foreign tourists are expected to number between 7.3 million and 7.7 million, with an average spending of $1,100 per visitor.
โThe foreign exchange revenue per visit this year is beyond our target of $1,000,โ he said.
The Ministry of Culture and Tourism also announced a new branding for Indonesian tourism. After calling both 2009 and 2010 โVisit Indonesia Year,โ it is taking a new approach.
โWonderful Indonesia, which means the country has wonderful nature, culture, food, people, and also wonderful value for money,โ Jero said.
Marketing director general Sapta Nirwandar said โwonderfulโ is an apt choice.
โIt is suitable for Indonesia, es pecially after Komodo island was nominated as one of the finalists for the new seven wonders of the world,โ he said.
Herna P. Danuningrat, chairman of the Association of Indonesian Tour and Travel Agencies (Asita), said MICE โ meetings, incentives, conventions and exhibitions โ played a significant part in the tourism business this year.
โWe can have 7.7 million tourists or more next year if the political situation remains stable,โ Herna said.
I Gede Pitana, the ministryโs head of resource development, said most tourists came from Singapore, Malaysia, Australia and Japan. Bali remains the most popular tourist destination.
WHAT TO TAKE AWAY FROM THIS ARTICLE:
- Danuningrat, chairman of the Association of Indonesian Tour and Travel Agencies (Asita), said MICE โ meetings, incentives, conventions and exhibitions โ played a significant part in the tourism business this year.
- โIt is suitable for Indonesia, es pecially after Komodo island was nominated as one of the finalists for the new seven wonders of the world,โ he said.
- โThe foreign exchange revenue per visit this year is beyond our target of $1,000,โ he said.