Japan tourists welcomed with bra

TOKYO — A truly intimate welcome for visitors – a "Welcome to Japan" bra, complete with greetings in three different languages, has been unveiled by Triumph lingerie maker

Japan tourists welcomed with bra

TOKYO — A truly intimate welcome for visitors – a “Welcome to Japan” bra, complete with greetings in three different languages, has been unveiled by Triumph lingerie maker

The blue, bustier-style garment by aims to promote tourism and has a holder on the stomach for images of major tourist spots such as Mt. Fuji.

A matching skirt flips up to reveal a map of Japan.

Buttons on the bustier, when pushed, play messages saying “Welcome to Japan” in English, Korean or Chinese.

Latest eTN Podcast

“A new international airport terminal has just opened in Tokyo, and the number of foreign tourists visiting Japan has been increasing recently,” said Triumph spokeswoman Yoshiko Masuda. “We came up with this bra in the hopes of further boosting tourism, and the economy, in Japan.”

Previous efforts have included a solar-powered bra and a rice-growing bra, which came complete with two plant pots, soil and seedlings.

Fill out my online form.
CATEGORIES
Follow on Feedly