Alitalia’s international sales and marketing efforts in South Africa have been outsourced to Discover the World Marketing beginning Nov. 1, 2011. With this development, Discover’s South African office will also represent the airline in Lesotho, Namibia and Swaziland.
“We continue to rely on Discover the World Marketing when needed, to help us with our marketing efforts throughout the globe,” said Paolo Guidi Alitalia’s Regional Manager Ghana, Nigeria & Africa Sub-Saharan. “They have proven their worth especially where they currently handle our local sales and marketing solutions in Greece, Malta, Mexico, Thailand, Uruguay, USA and Vietnam.”
“Our South African office will be selling all flights within Alitalia’s Italian domestic, European, international and intercontinental network as well as promoting its code-share services from South Africa,” said Jenny Adams, CEO of Discover the World Marketing. “We are confident Alitalia will rapidly see the benefits of expanding their representation with us under this new partnership.”
Alitalia is rejoining South Africa’s BSP (Billing and Settlement Plan) program. This move will reopen all available trade distribution channels and enable eligible IATA agents to issue their own Alitalia tickets once more.
Alitalia is one of the leading airlines in the world with a network that spans 60 countries and transports more than 25 million passengers a year.
Headquartered in Scottsdale, AZ, Discover the World Marketing operates a unique and truly global network consisting of 84 offices in more than 60 countries.