WTM London partners with Sherbet London to reduce 18 tons of CO2 emissions
Sherbet London is the official taxi company for WTM London. There 40 WTM London and London Travel Week branded electric cabs in honour of the 40th anniversary of WTM London.
The aim is to offset 18 tons of carbon emissions during the event by offering 1,000 rides in the electric cabs. Each Sherbet electric cab emits just 29g of CO2 per km as opposed to a typical diesel taxi, which emits 222g.
WTM London attendees will have a front-row seat to the positive environmental impact of these cabs, by being able to view live CO2 offset measurements, which will be displayed on screens at the Sherbet London stand at WTM London and on the event’s website.
To help them reach their goal, exhibitors and visitors are encouraged to book their airport transfer or London taxi journey with Sherbet Ride through a special online booking system during WTM London.
Senior Exhibition Director of WTM London Simon Press said: “This partnership represents an exciting advancement for WTM London. We are constantly trying to make sure that our event remains sustainable and reflects the very best advancements in environmental technology.
“For our 40th edition we sought out significant ways to celebrate this anniversary and we are proud to be collaborating with Sherbet London. This partnership definitely strengthens our credentials as a truly responsible event in the global travel calendar.”
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eTN is a media partner for WTM London.