JetBlue Airways Corporation, together with website language management (WLM) company MotionPoint Corporation, today announced the launch of the much-anticipated Spanish version of www.JetBlue.com, offering a more robust online shopping experience for the value airline’s Spanish-speaking jetters. Customers who prefer to shop for flights en espanol can now log on directly to www.jetblue.com/espanol or click the link at the top of the JetBlue.com homepage to access the site.
While most of the content is a direct translation of the English version, Hispanic-specific marketing messages and offers will also be posted. In the first phase, more than 90 percent of the JetBlue.com site is Spanish-enabled. Additional links, including: Work Here, Investor Relations, and some of the airline’s ancillary products will be translated in the near future. Translation of JetBlue’s kiosks, confirmation itineraries and pre-flight emails and consumer emails will also be part of phase two.
To translate the site into Spanish and keep it updated, JetBlue hired business partner MotionPoint Corporation. The company combines human translation with technology to deliver a fully enabled, multilingual web experience. Rather than building a second website, MotionPoint’s TransMotion(R) technology adds another “language layer” to the original jetblue.com site.
“As JetBlue continues to expand into more and more Spanish-speaking markets, it is essential that we provide a robust bilingual website to stay culturally relevant to our largely diverse audience of JetBlue customers,” said Michael Stromer, director of interactive marketing for JetBlue Airways. “MotionPoint gives us the responsiveness and translation quality that we demand to preserve our brand and deliver the core JetBlue experience to our Latino and Hispanic communities.”
“JetBlue is such an innovator when it comes to surprising and delighting its customers. We are thrilled to be associated with JetBlue and are particularly pleased with their commitment to serving the rapidly-growing Hispanic market here in the United States,” said Chuck Whiteman, senior vice president of client services for MotionPoint.
JetBlue recently announced expansion plans in Florida, Puerto Rico and the Caribbean, including the Dominican Republic. The site is a further example of the airline’s commitment to its bilingual customers and crewmembers in its efforts to grow its Hispanic markets.