Southwest Airlines bucking the industry trend


DALLAS, Texas – Bucking the current industry trend to reduce capacity and flights, Southwest Airlines announced today that the carrier will utilize a brand new optimization model to add service in select markets and tweak its schedule. Through the elimination of 31 existing roundtrip flights from its current flight schedule, Southwest has added 40 new roundtrip flights in key growth cities such as Denver and Ft. Lauderdale/Hollywood.

“We are trimming our flight schedule, frequently and continually, of unproductive flights, while we continue to grow in cities like Denver,” Southwest Airlines CEO Gary Kelly said. “We have a much different story to tell today than our competitors. We are well prepared financially, we are the nation’s leading low fare airline, we are still growing, and our people provide outstanding customer service. Best of all, we don’t nickel and dime our customers with added fees.”

The company will be accommodating this new service with two aircraft that it previously planned to retire, bringing this year’s net aircraft growth to 15. The company’s 2008 year-over-year available seat mile (ASM) capacity growth is still expected to be in the four percent range.