IMEX pushes thought leadership by making latest show seminars and webcasts available online


For meetings industry professionals keen to extend their learning or who missed out on key seminars and workshops during this year’s IMEX, the show’s organizers have made 53 presentations available for free download on the IMEX website ( ), including all the German language seminars, which were organized by IMEX founding partners, the German Convention Bureau (GCB).

For the first time, a selection of six IMEX presentations were also recorded by webcast service company, Multiwebcasts. The company specializes in transforming regular webcasts into content-rich online educational activities. Available webcasts include: “A clear pond has no fish – Is transparency the enemy of profit?” – by Roslyn McLeod, managing director, arinex pty ltd., and Philippe Fournier, vice president of IAPCO and managing director of MCI, Paris; “The impact and implications of the Iceland volcano eruption” by Martin Sirk, CEO of ICCA; and “Emerging Destinations – How to establish and build a CVB.” This DMAI presentation was extremely popular and attracted a standing-room-only audience of over 100 people during the show.

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A Women’s Forum session entitled “Develop your personal branding” and presented by Mary Power, executive director of the Human Resource Certification Institute, is also available as a webcast. In addition, Rohit Talwar, CEO of Fast Future Research, can be seen presenting the first phase findings of groundbreaking new research study, Convention 2020 – The Future of Meetings, Venues, and Destinations. For those interested in extending their cross-cultural education, a presentation by Michael Gates, managing director of Richard Lewis Communications, IMEX’s cross cultural partner, can also be viewed as a webcast – “Getting competitive advantage from culture in the meetings market.”

Each of the webcasts is quick and simple to view and does not require any special technology other than Adobe Flash Player.

For the second year running, IMEX-hosted buyers and visitors could save any of the more than 200 seminars and exhibitor events into their online show diaries, enabling them to plan their time better and make the most of the show’s extensive educational program. All IMEX education sessions are provided free of charge and with no need to book.

Drop-in 30 minute “Power Sessions” on the IMEX Corporate Responsibility Center also proved a major success at this year’s show. Managed by the Green Meeting Industry Council (GMIC), the center aims to give both exhibitors and visitors the chance to increase their awareness and knowledge of environmental and social responsibility.

Speaking about a growing demand for green meetings information and education, Carina Bauer, CEO of the IMEX Group said: “Although IMEX has been promoting environmental education and awareness through a number of initiatives, such as our Green Awards, for several years, this year there was an increased desire to both find out more and actually do more in terms of green meetings and specific environmental targets. Our Power sessions were the perfect solution – half-hour bites of information from experts who understand how daunting it can be to even make a start in this area.”

A total of 10 CSR Power Session presentations are available for download or reference on the IMEX website.

As a result of its own environmental and waste-reduction objectives, IMEX 2010 reduced waste output by 30 tons compared to 2009. Paper waste was reduced by 8 tons and cardboard waste by 7.5 tons. Both measures were helped by the new IMEX Green Ribbon Scheme, which incentivized exhibitors to minimize paper usage during the show, as well as encouraging them to ship unused print materials back home afterwards.

The next IMEX takes place May 24-26, 2011 at Messe Frankfurt.