Dollar Thrifty Automotive Group, Inc. announced today that its successful value brands – Dollar Rent A Car and Thrifty Car Rental – are expanding their presence in South Africa with the addition of three new airport locations.
Springs Car Wholesalers CC, the franchise owner of Dollar and Thrifty in South Africa, was awarded in-terminal desks at George, East London and Bloemfontein airports. All locations are dual-branded facilities and feature both the Dollar Rent A Car and Thrifty Car Rental brands. In addition, Dollar and Thrifty will continue to operate six in-terminal airport locations in Cape Town, Johannesburg, Port Elizabeth, Durban, Pretoria and Krueger Park after their bid was accepted by the Airport Company of South Africa (ACSA). The company has operated in these locations for the last five years.
“We are delighted and overwhelmed that our strategy for 2008 has exceeded expectations,” said Yunus Moolla, managing director of Dollar Thrifty South Africa. “Our ranking as one of the top five suppliers in South Africa helped us not only to capture these three new airport positions, but to retain our presence in other key markets. Our success provides us with a foothold that will allow us to expand our network nationwide and to offer our customers more choice and greater service.”
Springs Car Wholesalers CC, a division of the Safy Group, acquired the South African and Namibian franchise for Dollar Rent A Car and Thrifty Car Rental in May 2002. Dollar and Thrifty in South Africa feature a fleet of more than 2,500 late-model, low-mileage cars, each no more than one year old. In 2007, the company won the prestigious ACSA Feather Award for customer service.
“We are proud to have such fine representatives flying the Dollar and Thrifty flags in South Africa,” said Jeff Cerefice, vice president of DTG Global Franchise Operations and Development. “They have a real heart for providing customer service that keeps travelers coming back.”
Dollar Rent A Car and Thrifty Car Rental are South African Black Empowerment entities, and are proud to be part of the transformation process. Management is committed to the promotion and engendering of fair business and a moral ethos in the workplace.