Social media employed to launch online hotel game


NEW YORK – You could win the grand prize of a 12-night European vacation for two adults to Paris, Berlin, and Barcelona, if you win Accor Hotels online game, “Around the World Photo Hunt,” which was launched today. The game was created to build brand awareness and is using the world of social media to market the game.

For the grand prize, Accor Hotels partnered with US Airways and Rail Europe as co-sponsors of the 12-night European vacation for two adults. It includes roundtrip airfare, first-class train tickets, luxury Accor Hotel accommodations, and daily breakfast. Other prizes include a SoBed(TM) package, digital cameras, flat screen TVs, DVD Home Theaters, and more. In addition, a US$50 MasterCard gift card will be awarded randomly to one lucky player every day until July 23.

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“The idea is to create a fun and engaging online game where travel shoppers can interact with our diverse collection of worldwide hotels, while encouraging them to share that experience with their social networks on Facebook and Twitter. We believe this is an excellent way to raise visibility of Accor hotels while rewarding potential customers for taking the time to learn more about us,” said Gianna Rivera, deputy vice president, International Sales Division-North America, Accor Hospitality.

The online game will run from June 24-July 23. Players of the game will be asked to spot the differences on two seemingly identical photos from a selection of Accor Hotels’ properties located around the world. The players win points and advance to the next round based on the speed with which they find the differences. Each round will showcase a single property’s key features, allowing the player to experience the breadth and diversity of the Accor Hotel brands the world over. Players can share their scores on Facebook and Twitter, challenging their friends to try to beat their score.

To play the game, visit .