New boss for Uganda tourism


Mr. Cuthbert Baguma has been appointed as the new general manager/CEO of the Uganda Tourist Board, taking over from long-serving James Bahinguza, who has retired from UTB after several terms of office.

Cuthbert has previously served in the Ministry of Tourism, Trade, and Industry as assistant commissioner in charge of licensing, in which capacity he also served as board member at the national Hotel and Tourism Training Institute for several years, where he made a name for himself as a calm and collected individual, knowledgeable and competent in everything he did.

His appointment comes at a time when the industry is struggling to obtain more support from government for the funding of the tourism board, which in the absence of implementing the provisions of the new Tourism Act about the introduction of a levy will remain a major challenge.

Thanks to James Bahinguza for years of faithful service, in the face of often very personal attacks by a very small minority of loud-mouthed and divisive stakeholders, and all the best to Cuthbert Baguma for the months and years ahead in his task to attract more tourists to Uganda and showcase the country from its “Sunday best.”