“Incredible India” campaign promoting growth of tourism


NEW DELHI – The Economic Survey 2007-08 has said that the prospects for growth of tourism in India are bright.

The overall development of tourism infrastructure coupled with other efforts by the Government to promote tourism such as appropriately positioning India on the global tourism map through the “Incredible India” campaign.

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Giving greater focus to new emerging markets such as China, Latin America and CIS countries, and participating in trade fairs and exhibitions will facilitate tourism growth.

The rate of growth of tourism sector in India has been way above the world average in the last few years.

2006-07 is the fourth consecutive year of high growth in foreign tourist arrivals and foreign exchange earnings from tourism.

2006-07 saw arrival of approximately 4.63 million foreign tourists in India, thereby registering a growth of 13 per cent over the previous year.

As per advance estimates, foreign exchange earned during 2006-07 due to tourism was 9696 million dollar with a growth of 23.5 per cent over the previous year.