The best of Italian and world tourism was on offer. This was the impression received by all those who, for business or pleasure, between Thursday, February 18 and Sunday, February 21 in the fieramilano expo centre at Rho, visited the 30th edition of Bit – the International Tourism Exchange, which closed yesterday: over 5,000 participants took part in the fair, coming from 130 countries over five continents.

A quality was confirmed by the particularly high level of the 848 buyers profiled, who came from all over the world to take part in the 4 workshops: Buy Italy, Bit Buy Club, and Bit Buy World e Bit Itinera, whose success contributed to reinforce Bit as sector leader, for its ability in taking the growing diversification and segmentation of demand and turning it into opportunities for operators.

Bit’s strengthened leading position is also confirmed by the numbers: a total of over 150,000 people came through the gates. Worth noting, the figures for trade visitors were up 6 percent compared with the previous edition.

“A fair must be a generator for business and, in this sense, is constantly evolving,” commented Enrico Pazzali, managing director of Fiera Milano Spa. “Nowadays Bit is a system that is active 24 hours a day for 365 days a year to support operators in the integration of various instruments. Within this context, the four days of the fair are still key, but their function has to evolve with the emphasis on quality. This is what we set out to do and have done in this edition. And feedback from operators confirms that we should continue along these lines.”

Great results also for Bit Sportland, the new Bit village dedicated to outdoor sports tourism, which interfaced successfully with the end user to communicate what was on offer here and was also an entertainment stop for crowds of visitors.

See you at the 31st Bit in the fieramilano expo centre in Rho, Thursday, February 17 to Sunday, February 20, 2011. For real-time information: www.bit.fieramilano.it .

Source: www.pax.travel