International tourism sector meets at EMITT


The East Mediterranean International Tourism and Travel Exhibition (EMITT), salient to global tourism, opened its gates for the 14th time to host tourism professionals from all over the world. The EMITT 2010 Exhibition was officially opened by the Turkish Minister of Culture and Tourism and the Minister of Tourism of the exhibition’s “guest country” Egypt. The Yemeni Minister also attended.

The exhibition is being held from February 11-14, 2010 at TÜYAP Fair, Convention and Congress Center in Beylikdüzü.

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As the global tourism sector seeks to overcome the stagnancy caused by the international financial crisis, sector representatives have once more come together at EMITT in Istanbul. The EMITT Exhibition has brought together representatives from 60 countries and over 100 cities and districts from around Turkey.

The Minister of Tourism of Egypt said: “I am pleased that our country is hosting the EMITT Exhibition, one of the biggest exhibitions of the East Mediterranean. The tourism industry is one of the fastest developing, changing and growing sectors in the world today, and it plays a very important role in strengthening a country’s position in the international arena, both in terms of labor and the employment opportunities it provides, as well as its contributions towards the economy and the image of a country.

Ertuğrul Günay also stated that in addition to developing international trade relations, fairs and exhibitions contribute to global harmony as meeting platforms for individuals from different cultures. “In this respect, approximately 60 countries are participating in the 14th East Mediterranean International Tourism and Travel Exhibition,: Günay continued. “The ‘guest country’ concept was launched at EMITT last year, and we welcome Egypt in 2010. I believe that EMITT will contribute to the betterment of our already existing friendship ties.”

In regards to EMITT, Egypt’s Minister of Tourism Zoheir Garranah said: “Our presence at the EMITT 2010 Exhibition with the honor of being the exhibition’s ‘guest gountry,’ compliments our long-established tourism partnerships with Turkish tourism associations both in public and the private sectors. A glance at the deep-rooted relationships between Turkey and Egypt is very important in understanding the current situation.”

On behalf of ITE Group plc, chief executive Russell Taylor said: “This year, EMITT will again showcase a huge range of travel services and destinations from around the world with a strong representation from the Eastern Mediterranean region. The event is a proven forum for business, and thousands of exhibitors are using this platform to promote themselves in what has been a challenging economic environment. This is the first full year that ITE has been involved with EMITT. ITE and Ekin have established a very strong partnership in a short period of time, and I am confident that our combined efforts and expertise will continue to improve and grow EMITT for many years to come.”

Finally, Ekin Fair general manager Hacer Aydın said: “Of all the tourism exhibitions across the world, EMITT is the only one with continued growth. When it first opened its gates 14 years ago, it had 120 participants in [an] area of 3,000 square meters. Today, it is a large exhibition spread over an area of 55 thousand square meters. The greatest improvement both in terms of the area size and the number of participants has been experienced in the last five years. EMITT has achieved an average of 20 percent every year in these last five years. It has also continued its growth between the years 2009 and 2010 when the global crisis impacted tourism and exhibitions, as well as all other sectors. At a time when almost all fairs and exhibitions around the world are losing their strength, EMITT’s success is a notable one deserving all praise.”