82 Screens at Norman Y. Mineta San Jose International Airport
CCA, the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. will also offer the Out-of-Home (OOH) industry’s first-to-market, integrated suite of audience planning, amplification and measurement solutions – CCO RADAR – to select CCA advertisers.
The all-digital program includes inaugural foundation sponsors Google Cloud® and Alaska Airlines and goes live Nov. 2019. And in a nationwide first for airport media, CCA will make the ad network available exclusively to foundation sponsors and a limited number of campaign advertisers, affording these select advertisers the opportunity to engage with the more than 15 million passengers who pass through the airport annually.
“Alaska is thrilled to be a founding partner with Clear Channel Airports to help modernize the way guests interact with advertising at the San Jose Airport,” said Natalie Bowman, Alaska Airlines’ managing director of brand and marketing communications. “With Silicon Valley as a leading global innovation epicenter, the airport is a ripe area to target inbound and outbound flyers with cutting-edge technology solutions that will bring advertising to the forefront of the consumer experience.”
In addition to SJC’s foundation sponsors, other Silicon Valley leading tech brands have purchased advertising campaigns guaranteeing their messaging will run across SJC’s entire network of 82 new digital screens (over 5,000 sq. ft. digital signage). The exclusive foundation sponsorships and campaign advertising programs represent an industry pivot in transacting airport media from a screen-by-screen, terminal-by-terminal or even network-by-network basis to a complete airport-wide takeover.
Moreover, this CCA strategy, will see SJC doubling its advertising revenue, setting a new bar for revenue per passenger.
“With San Jose as the world’s tech capital, this is the most appropriate place to launch the U.S.’s first all-digital airport advertising network,” said John Moyer, SVP, Development and Operations, Clear Channel Airports. “We’ve worked on this foundation sponsor strategy over the past year and SJC’s team played an integral role developing the most advanced airport advertising program available in the U.S. Having tech and global giants like Google Cloud® and Alaska Airlines on board to launch this industry redefining program reflects the incredible innovation and modernization SJC can offer brands.”
The nation’s first all-digital advertising program at SJC also marks the first application of the company’s industry-leading suite of data-driven solutions for effective planning, amplification and measurement, known as Clear Channel Outdoor RADAR.