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ATBA promotes Donyelle Bird-Browne to Senior Business Development Manager, USA

ATBA promotes Donyelle Bird-Browne to Senior Business Development Manager, USA

The Antigua and Barbuda Tourism Authority USA office is pleased to announce the appointment of Ms. Donyelle Bird-Browne to Senior Business Development Manager. In her new capacity she will continue to lead the market development efforts to grow the travel trade business across the Southeast USA region.

Bird-Browne most recently served as Tourism and Investment Manager for the ABTA.  This promotion recognizes her commitment, drive and ambition in the identity and maintenance of potential strategic opportunities and co-operative partner relationships in this key region for the benefit of the destination.

A well-known and popular figure in the industry, her skillset and expertise are integral to the ongoing team efforts to enhance the Antigua and Barbuda experience, and increase arrivals to the destination.

With specific responsibility for the Yachting and Sailing marketing pillar, as Senior Business Development Manager, Bird-Browne will work with the team to develop strategic opportunities and promote the wide array of hotels, tours and excursion activities that represent the Antigua and Barbuda experience through the additional focus pillars; romance, wellness, heritage and culture.

“Donyelle has proven herself to be an invaluable member of the USA sales and marketing team for over five years,” said Colin James, CEO, ABTA. “We are confident that in her new position she will continue to expand Antigua and Barbuda’s destination market share throughout the USA market.”

On being asked about the promotion, Bird-Browne commented, “I am pleased to have been recognized for my hard work and I am extremely motivated to continue to raise our profile, develop the market and promote the experiences that we have.

This role is definitely an exciting opportunity to continue to work with a great team, establish productive and strategic relationships, increase our in-market presence and to ultimately support our economy as we continue to evolve into the destination of choice.”

Donyelle Bird-Browne holds a BA in Communications from Albertus Magnus College, New Haven CT USA, and has over 15 years’ experience in marketing, promotion and communications.

Antigua (pronounced An-tee’ga) and Barbuda (Bar-byew’da) is located in the heart of the Caribbean Sea. Voted the World Travel Awards 2015, 2016 and 2017 Caribbean’s Most Romantic Destination, the twin-island paradise offers visitors two uniquely distinct experiences, ideal temperatures year-round, a rich history, vibrant culture, exhilarating excursions, award-winning resorts, mouth-watering cuisine and 365 stunning pink and white-sand beaches – one for every day of the year. The largest of the Leeward Islands, Antigua comprises 108-square miles with rich history and spectacular topography that provides a variety of popular sightseeing opportunities. Nelson’s Dockyard, the only remaining example of a Georgian fort a listed UNESCO World Heritage site, is perhaps the most renowned landmark. Antigua’s tourism events calendar includes the prestigious Antigua Sailing Week, Antigua Classic Yacht Regatta, and the annual Antigua Carnival; known as the Caribbean’s Greatest Summer Festival. Barbuda, Antigua’s smaller sister island, is the ultimate celebrity hideaway. The island lies 27 miles north-east of Antigua and is just a 15-minute plane ride away. Barbuda is known for its untouched 17 mile stretch of pink sand beach and as the home of the largest Frigate Bird Sanctuary in the Western Hemisphere.  Find information on Antigua & Barbuda here or follow on Twitter, Facebook, Instagram.

 

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