While there has been a slight increase in the number of travel brands which have a mobile-friendly website (38 percent – up from 35 percent in February 2011), the travel industry still lags behind in terms of implementing mobile strategies.
Consumer smartphone adoption is rocketing, yet investment by travel companies in mobile is inadequate if they are to meet the future demands of consumers. Many brands fear the costs involved in investing in mobile, yet brands such as Hilton are citing a 40:1 return on investment.
Indeed, the costs of not having an adequate mobile strategy in the future could be greater than investing right now.
EyeforTravel is seeking to encourage and reward those travel brands who are investing their valuable time and resources to drive forward successful mobile strategies (and thus paving the path for others to follow).
EyeforTravel’s inaugural Mobile Innovation in Travel Awards will take place in San Francisco, March 5-6 and consists of the following award categories –
• Best Mobile Travel App
• Best Mobile Website
• Best Mobile Strategy
Nominations are being accepted until December 30 after which voting will take place online. Six lucky finalists will be invited to pitch their case studies in front of a live audience.
For further details and to nominate your favorite mobile travel example, click here.